Lim Jim Koon, the editor of Lianhe Zaobao, was born in Singapore in 1949, and graduated from Nanyang University with a BA (Hons) degree in Government and Public Administration in 1973. He joined the Chinese-language daily Sin Chew Jit Poh, the predecessor of Lianhe Zaobao, in 1977 and has risen through the ranks of translator, foreign editor, local news editor, executive editor and associate editor to become the editor of Zaobao in 1995.
Lianhe Zaobao is the flagship Chinese-language newspaper of Singapore Press Holdings and the foremost Southeast Asia Chinese daily with the widest reach and greatest influence among Chinese readers the world over. To date, Zaobao is the only foreign Chinese-language newspaper permitted to circulate in China . As the person responsible for the overall running and editing of Zaobao, Lim also oversees Zaobao.com, the Internet edition of Zaobao. Today, with a daily pageviews of 8-10 million, Zaobao.com is one of the most popular Chinese online news sites in the world and is particularly well-known in China.
Lim served as board members of several statutory boards, including Public Transport Council, National Arts Council, Urban Redevelopment Authority, Civil Service College and National Heritage Board. He is presently an advisor to the Center for World Chinese Media Studies, Peking University.